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Ever received one of those postcards in the mail informing you about some class-action lawsuit? It might have asked you whether you wished to opt-in to the suit. In 2002, I was part of a class-action against Columbia House. Remember those guys? They were the once popular mail-order music club. If you forgot to send back the proper notification rejecting their monthly selection, you’d receive... Read more...
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Tweets, tags, "likes"---the world of social media can be confusing enough on its own, not to mention if you want to use it to promote your business. Before your create a Twitter handle or choose a Facebook photo, consider these expert tips:
Designate an official voice.
When using social media sites to promote your business or product, just one person should be your official voice. One... Read more...
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After more than 35 years in what I call “mess management,” I’ve learned that human resources is often a major headache for businesses, and sometimes it’s a business-killing disaster.
Employee management can be extremely rewarding. A well-run organization with management and workers invested in their jobs is more than a way to make money—it’s a shared success that benefits everyone... Read more...
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Growing a business 465 percent in three years doesn’t simply happen. But Sam Meers did just that for his advertising agency from 2008–2011, and he can’t quite explain how. “We know we’re doing something different and interesting that’s attracting budgets in the recession,” says Meers, founder and president of Meers Advertising Inc. “But we haven’t been able to put our finger... Read more...
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Ask Lisa Garney to share a favorite childhood memory, and she’ll probably tell you about spending Sunday afternoons with her sisters at their father’s construction company office. “We’d drive the forklift,” she recalls. “The construction business was a big part of my life growing up.” So it remains. Garney, daughter of developer Charles Garney, today heads up LMG Construction... Read more...
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