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|Alexander Wang makes bricks the new medium|
Posted in Fashion » Fashion Blog » Fashion Pictures » Fashion Advertising Campaigns
Everyone knows advertising fuels the fashion industry these days. In a world with no money and high demands, making fashion look irresistible in an ad is the perfect way to draw the pennies from the pocket.
Not satisfied with the usual campaign platforms - magazines, billboards, TV - Alexander Wang is making a move to new mediums: New York walls.
Using strategically placed vans and vacant building walls, Wang's fall 2011 campaign video was projected across Manhattan for a limited few hours on even fewer days. A fashion-hub, a lot of busy streets and a lot of people looking for the next best thing, we just hope they've found it, for the locations of the projection screenings weren't officially confirmed. Using a treasure hunt type concept, and relying on word-of-mouth through the realms of Twitter, the vans were primarily located in Soho, Meatpacking and Union Square districts, but travelled the city through the course of the night, giving only those who looked up at the right time in the right place chance to spy the campaign. Starting at 9pm and on repeat until 3, the campaign video made its debut to the lucky few who saw it. For the rest of the world, the video was released on his webpage in the following few days.
Entire Article: Read it by clicking Alexander Wang makes bricks the new medium.
Related Pictures (4 in total): See them by clicking Raquel Zimmermann: Alexander Wang A/W '11: